For decades in America, baseball and football have been two of the most watched sports in the country with millions of spectators. The country has produced a vast pool of talents in both baseball and football over the decades. However, Americans have had the opportunity to witness a truly magical player, Bo Jackson who played both sports simultaneously and was recognized as an All-Star in these both of these two major sports. Being successful in both the MLB and NFL has clearly doubled his fan base and made him the most popular athletes in the eighties and nineties. Jackson has amassed more popularity through his iconic Nike advertisement campaign “Bo Knows”, which helped increase his reach beyond the sports arena and allowed him gain a new fan following.